Purity has been established since 2008, selling ethical, fair trade, recycled, organic and Made in the UK gifts and clothing. We are based in the beautiful Surrey Hills. We like to keep in touch with our customers, so as well as our online store, we have 'pop-up' shops throughout the year.

We are dedicated to providing great products with an ethical conscience. Over the years we have established relationships with some of the UK's leading suppliers of ethical products. The foundation of our business is our belief that beautiful things shouldn't cost the earth.

We aim to be considerate to our environment throughout our business

  • We use recycled stationery, we send our receipts out on smaller A5 paper to reduce waste
  • We recycle all business mail, waste and packaging we can
  • We run the business using green electricity
  • Where possible we use recycled or recyclable packaging materials

As a consumer, you have the power of choice and it can be used to alleviate poverty and protect the environment.

Why Fairtrade?

Fairtrade is about better prices, decent working conditions, local sustainability, and fair terms of trade for farmers and workers in the developing world. By requiring companies to pay sustainable prices (which must never fall lower than the market price), Fairtrade addresses the injustices of conventional trade, which traditionally discriminates against the poorest, weakest producers. It enables them to improve their position and have more control over their lives.

Purity is proud to be a member of BAFTS.


BAFTS Fair Trade Network UK is a network of independent shops and suppliers dedicated to promoting Fair Trade retail in the UK. BAFTS provides a structure of accountability to its members who adhere to the 10 Principles of Fair Trade as set out by the World Fair Trade Organisation (WFTO). BAFTS works with UK-based independent shops and suppliers who partner with disadvantaged producer groups. BAFTS offers a way that they can have their commitment to Fair Trade recognised and be a part of the wider Fair Trade movement and community. Membership is determined by peer-to-peer assessment which takes place annually and ensures that members can provide evidence of their fulfilment of the 10 Principles of Fair Trade.

Why Recycled?

Our recycled ranges includes glass and cotton.

The benefits of glass recycling speak for themselves: The amount of energy needed to melt recycled glass is considerably less than that needed to melt raw materials to make new bottles and jars. Recycling one bottle can save enough energy to power a television set for one and a half hours. And, glass can be recycled again and again and again.

Our recycled cotton socks use the ingenious re-purposing of recycled cotton yarn. Using recycled yarns means the amount of cotton waste sent to landfill is reduced, as is the amount of water, land use, pesticides and herbicides used to grow new cotton. Additionally it eliminates the need for harmful chemicals to dye virgin cotton yarn.

Why made in the UK?

By supporting UK manufacture we are able to provide an outlet for artisan producers with a small carbon footprint while helping the local economy. Traditional skills and crafts are part of our heritage that should be supported and encouraged.

Why Organic cotton?

Conventional cotton or organic cotton? Conventional cotton farming is one of agriculture's more destructive activities. Per acre grown it uses more chemicals than any other crop - accounting for 16% of the worlds pesticides. It has been calculated that to produce one cotton shirt one teacup of chemicals is used. It is reported that 3,000,000 people suffer the effects of pesticide poisoning each year, 20,000 of whom subsequently die.

Organic cotton is produced without these chemicals using natural products to halt the pests and traditional techniques such as crop rotation and inter-cropping to remove the need for artificial fertilizers.

Great Service

We know that having great products is not enough so when you order from us you can be sure to get great service too. Our team have backgrounds in retail and customer service. They understand how much good service matters. We want your shopping experience to be easy and hassle free.

Orders received before 3pm Monday - Friday are usually dispatched on the same day and we have a number of great delivery options

Sometimes things just aren't right, if this is the case just visit our returns section where we have an easy and straightforward returns policy
Or, if you're just not sure about something, drop us an email: shop@puritystyle.com or phone: 01252 820055 and we will happily answer any queries you may have.